What Is Tier 2 Backlink And Why Are We Speakin' About It?

· 4 min read
What Is Tier 2 Backlink And Why Are We Speakin' About It?

Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign

Backlink tier is the hierarchy of links you create in order to scale up your SEO campaign. Each level gives you an extra layer of protection against Google's penalties.

Tiered link building takes considerable time and effort to make sure that everything is right. Google takes a long time to locate and assess new backlinks.

First-Tier Links

These links must be of high quality and dofollow links from reputable websites. These links are known as Tier 1 backlinks, and they form the basis of your link-building strategy. They are a sign of trust for your web page, giving the site enough authority to be highly ranked on search results pages. For instance, if a blog article is published on HubSpot and includes the tier one hyperlink to SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's rankings on the web would receive an increase due to the link equity transferred from HubSpot.

The second tier can be more diverse and contain low-quality backlinks such as spammy forums or bookmark sites with low value and directories. However, the main goal with Tier 2 is to create quality content that can be linked to your first-tier backlinks. This is because content that is good can enhance the content which it resides, and will not appear as if it is added to SEO reasons.

In order to create an effective tiered campaign, you'll need to invest in quality content and tools like RankerX or GSA. However the time and effort that goes into manually performing an effort to build a tiered link can be worth it in terms of the higher rankings that result from a properly-structured backlink pyramid.

Second-Tier Links

Tiered link building is designed to allow users to navigate external pages and eventually get to your website. It is crucial to choose second-tier sources of backlinks that are relevant to your site and your industry for this to work. Guest blog posts are more effective for this purpose than account profiles since they offer valuable content that people will want to read.

In general, you should avoid using tier 2 links in forums or on other low-quality websites. Instead, use high-quality pages like industry articles or guest posts. These links will be more natural and will have a greater impact on your ranking in search engines. Additionally they are more likely to be identified by Google as passing link equity, which can boost their rankings in SERPs.



If you're planning to create tier 2 links with the aim of increasing your SEO rankings it is important to be aware that it is difficult to get these types high-quality backlinks by hand. It takes months to pitch guest blog posts to first-tier publishers, and even longer to wait for them to be published. It could take weeks to see the results when it comes time to create new traffic and converts from onsite.

In addition, many SEOs resort to automated tools to help them create second-tier links. However, this method can be in violation of Google's Webmaster guidelines and can result in an infringement.

Third-Tier Links

The volume of links at this level is enormous and can be considered spammy. They are shared on social media platforms, as well as websites that are created by users, such as Quora. They aid in the indexing of tier two links, however, they don't transfer any link equity to the resource promoted. Generally, these are nofollow links. At the moment, marketers are more interested in quantity rather than quality. They make use of tools to post a huge number of hyperlinks on forums, in comments sections of articles and blog posts, in directories and in other similar places. In this situation tiered link-building is an undefined area and is in violation of Google's webmaster guidelines.

Link-building campaigns that are classified require a significant amount of effort and time to be successful. It can take a few days or even months for Google to crawl one backlink, and after that it may take months or even weeks to be able to see a significant impact on SEO. Marketers must be patient and employ a meticulously-planned content strategy.

Additionally marketers should be cautious about using numerous automation tools for this kind of linking. These tools may violate rules regarding search engine optimization and lead to penalties. It is better to manually select and post links on relevant donor websites instead of using automated systems such as GSA or RankerX. This will prevent the search engine from penalizing your promotion using links that are not of high quality.

Fourth-Tier Links

Tiered link building is still a well-known method of gaining the rank of websites. Since Google has been making major efforts to eradicate "black-hat" SEO techniques,  tiered link building  techniques have suffered.

They are considered to be gray-hat SEO techniques and are penalized for their artificial use. Tiered backlinks are backlinks constructed on different levels of a pyramid. The main purpose of these backlinks is to increase the rank of a promoted resource in search engine results. This means that the promoted web page can be more prominent than its competitors and receive more organic traffic.

This is a lower-quality tier of backlinks and is generally nofollow. This tier can also comprise low-quality directories, article networks, and social media profiles. These links can be made naturally or using automated strategies, but they must remain diversified in terms of domains relevant to them, their niches, and.

In addition to their low-quality, nofollow nature these backlinks could also cause problems if they are not well-diversified enough. Google has a team of hounds that are well-trained and are constantly looking for patterns and techniques in backlink profiles. If they find them, not only could the link-building group be penalized, however, so too can its clients.